Satsuma Creative
Founded in 2014. Rooted in advertising and game marketing — we made the kind of ad that turned "Sha Hen Da" into a phrase on everyone's lips. Now we're bringing AI colleagues into integrated marketing — not just running ads, but picking up the conversation after the client walks in the door.
What we do
Satsuma is an integrated marketing agency, rooted in advertising and game marketing, with a team carrying 30 years of combined industry experience. We've lived through the heyday of the 4A system, through digital transformation, and now through the wave of AI reshaping advertising.
Our core services span four areas:AI Colleagues, brand and creative strategy, TVC and short-form video, social and media buying. We pair the insight built from years of advertising with new-generation AI to deliver integrated marketing that moves real numbers.
Our perspectives live in Articles / Blog — on AI customer service, AI colleagues, RAG, the inside of the ad industry, and integrated marketing. Readers save time. So do we.
Notable work
- "Sha Hen Da" game ad
- "Master, Let's Go Fetch the Scriptures" — gender-flipped edition
- A string of Taiwanese- and Japanese-language ads
- TVCs, brand films, and social campaigns for a range of brands
- AI Colleague / Xiao Ai
About the name "Satsuma"
Satsuma is an old domain in Kyushu, Japan — the Satsuma Domain, one of the most powerful forces of the late Edo period. Saigō Takamori and Ōkubo Toshimichi both came from Satsuma. We like that spirit: peripheral but bold, outside the center yet able to change it.
The real reason is an easter egg — "Satsuma," said in Taiwanese, sounds a lot like "sann-bóo" (three wives). Not "sann-siáu." "Sann-bóo." One character off, worlds apart.Read the full story here。
About the logo
The logo is a mandarin orange, sliced open. In English, a satsuma simply is a mandarin — the fruit was shipped west from the Satsuma Domain, and the whole variety ended up named after the place. A samurai in the name, a fruit in the mark. The outer ring is the peel, four segments inside, and the blank center is the axis — every segment grows from it, the way every project grows from the same core.
The missing segment in the top right? A design rationale would say "negative space, restraint, anticipation." The real reason is simpler — whenever you bring home a mandarin, one segment always gets eaten first. Good work is the same: it's made to be taken. That segment is already with a client.
GEOMETRY — OD 92 · peel 4.5 · gap 5 · axis r7 · orange #F26B21
Contact
In the bottom-right corner of the site, our AI colleague Xiao Ai will take any question and pass it on to the Satsuma team. Or head straight to the contact form— the team replies within 24 hours.